Richmond-based agency providing brand and marketing strategy to drive sales for startup’s growing national roster of more than 40 independent Foodmakers.
(Charlottesville, Va.), January 6, 2025 – Taste Supply, Central Virginia’s newest e-commerce site for specialty foods, recently announced a partnership with Richmond-based advertising agency Elevation. The partnership aims to elevate the brand’s presence and reach in the competitive specialty food industry.
Taste Supply launched their online marketplace in 2024 with the mission of making it seamless for independent Foodmakers to sell to a nationally based retail audience. The site provides Specialty Foodmakers with a self-managed e-commerce platform and promotion via social media and email marketing. Taste Supply is a centralized online marketplace for American Specialty Foodmakers helping them navigate online sales which is rapidly growing. The SFA reported that the US Specialty food market was $207 Billion in 2023.
Founder and CEO of Taste Supply, George Inge, expressed his excitement for the partnership, stating that he was impressed with Elevation’s experience in the food category and how quickly they understood the vision for Taste Supply. With their expertise in brand strategy and marketing planning, Inge believes that Elevation’s experience will help them effectively communicate their unique value to Taste Supply’s target audiences.
Elevation’s Co-Founder and Executive Creative Director, Frank Gilliam, shared his enthusiasm for the partnership, adding “Our relationship with Taste Supply started with a chance meeting on the floor of the Specialty Food Association’s Fancy Food Show, but quickly grew into a truly collaborative partnership based on shared passions. We are thrilled to be working alongside Taste Supply and helping them establish a strong brand presence in the market. Our team is excited to showcase the quality and variety of specialty foods offered by Taste Supply to foodie around the country.”
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Taste Supply
Taste Supply was established to support small- and medium-sized independent Foodmakers by providing turnkey access to retail consumers across the nation. Their e-commerce platform is built on a world-class API that allows Foodmakers complete control over their listings and fulfillment. Headquartered in Charlottesville, Virginia, Taste Supply is a graduate and current member of the Startup Virginia Incubator program and a member of the Specialty Food Association.
Elevation Advertising
Headquartered in Richmond, Va., Elevation is an integrated marketing firm dedicated to elevating the brands of clients through creative and strategic excellence. Founded in 2001, Elevation delivers a higher level of thinking and a higher level of service, helping clients achieve a higher level of success.
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Contact:
Whitney Matthews
434.466.0264
[email protected]