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SEASON: AMERICA’S #1 SARDINE BRAND LEADS THE TINNED FISH REVOLUTION

SEASON: AMERICA’S #1 SARDINE BRAND LEADS THE TINNED FISH REVOLUTION

Celebrating Over 100 Years of Excellence, Innovation, and Sustainability—New Products and Culinary Creations to Debut in 2025

LAS VEGAS, Nevada – Once a hidden gem of the culinary world, tinned fish is now a global sensation, and no brand is better positioned to lead this movement than Season. As the #1 brand of sardines in the United States, Season blends over a century of expertise with an unwavering commitment to sustainability and premium quality, defining the future of tinned seafood.

At the Winter Fancy Food Show in Las Vegas, January 19–21, 2025, Season invites attendees to booth #3427 to discover how its thoughtfully sourced products combine heritage and innovation to elevate everyday meals.

Tinned Fish: Tradition Meets Trend

For over 100 years, Season has been a pioneer in delivering high-quality tinned seafood, from boneless, skinless sardines to flavorful anchovies and mackerel. Now, as tinned fish transforms from pantry staple to gourmet trend, Season is leading the charge. Whether enhancing pizzas with anchovies, powering protein bowls with mackerel, or creating Instagram-worthy fish-cuterie boards with smoked sardines, Season continues to inspire creativity in the kitchen.

“Season has always set the standard for sustainability, quality, and craftsmanship,” said Sara Kelly, Marketing Manager. “Now, as the world embraces the magic of tinned fish, we’re staying true to our roots while reimagining what’s possible in the category.”

Innovations to Watch in 2025

Season’s legacy is only part of the story. This year, the brand will launch exciting new products that showcase unique flavors and formats, ensuring seafood lovers can explore even more creative ways to enjoy their favorites. These innovations reinforce Season’s role as a leader in the growing tinned seafood market.

Elevating Culinary Possibilities

Season pairs the convenience of tinned fish with culinary innovation, redefining seafood’s place in everyday meals. Attendees at the Winter Fancy Food Show can sample recipes like sardines in smoky tomato sauces or mackerel with citrus-forward vinaigrettes, showcasing the endless possibilities of Season products.

Celebrating Milestones

This year, Season also honors its journey with a refreshed brand identity, including new packaging and the reimagined Sea Maiden, Mira—a tribute to the women who have shaped the seafood industry. This update resonates with consumers, reinforcing Season’s reputation as a brand that delivers exceptional products with a sense of purpose and connection.

Visit Booth #3427 at the Winter Fancy Food Show to experience the art of tinned fish like never before. For more information, visit seasonproducts.com and follow @seasonbrandofficial on Instagram.

Season products are available nationwide at Costco, Walmart, Whole Foods, Amazon, and online.

EDITOR'S NOTE: For more information about Season and to arrange to speak with a company spokesperson, please contact Nancy Trent or Pamela Wadler at 212-966-0024 or [email protected]

Nancy Trent/Pamela Wadler
Trent & Company, Inc. 
594 Broadway - Suite 305
New York, NY 10012                                                 
212-966-0024 
[email protected]