New York, NY – January 13th, 2025– Häppy Candy, a WBENC-Certified Women's Business Enterprise, is transforming the gummy candy industry with its vegan, better-for-you treats that deliver indulgence without compromise. Based in New York, Häppy Candy offers vegan gummy candy with 70% less sugar than traditional candy without any fake sugars like sugar alcohols, or alternative sweeteners, and is made with non-GMO ingredients and natural colors — most importantly Häppy Candy proves that better-for-you candy can be really delicious!
Häppy Candy enters the market at a time of accelerated growth in the vegan gummy candy segment, which is projected to grow at a 6.8% compound annual growth rate (CAGR) from 2023 to 2032, according to industry research. In the broader landscape, consumer demand for better-for-you, clean-label confectionery products continues to rise, with a significant portion of Americans expressing a preference for moderate amounts of sugar over alternative sweeteners or sugar alcohols. The 2024 Food & Health survey by the International Food Information Council (IFIC) found that younger generations prefer sugar as their sweetener (Gen Z and Millennials) and 34% of Americans avoid alternative sweeteners, because they believe they are not good for you further solidifying the need for innovative solutions like Häppy Candy.
Launched in November 2024, Häppy Candy has already made its mark, with availability in nearly 50 retail locations across California, Illinois, and New York, including prominent retailers like Gourmet Garage in Manhattan. The brand was also featured on the Good Day New York show in December 2024. Customers love the premium quality and vibrant flavors, which come without the unpleasant aftertaste of alternative sweeteners or fiber overload often found in other better-for-you gummy candy options.
“Häppy Candy was born out of a desire to create a gummy candy that tastes incredible while aligning with today’s health-conscious consumers,” said Maxi Heidenblut, Founder & CEO of Häppy Candy. “We understand that people want to enjoy candy without sacrificing flavor, quality, or their well-being. That’s why we focus on simplicity and authenticity—less sugar, no weird ingredients, and a whole lot of good vibes.”
With its rapid growth and a mission to bring indulgence without compromise to consumers, Häppy Candy is quickly becoming one of the hottest names in the better-for-you candy market.
About Häppy Candy
Häppy Candy is a WBENC-Certified Women’s Business Enterprise based in New York, offering better-for-you gummy candy made with 70% less sugar than traditional candy. The candy is vegan, made with non-GMO ingredients and natural colors—with no fake sugars like alternative sweeteners, or sugar alcohols. Häppy Candy is currently available in nearly 50 retail locations across California, Illinois, and New York.
For media inquiries, please contact:
Maxi Heidenblut
[email protected]
+1 929 281 4988
Pictures: Can be accessed here