Houston, TX – January 2025 – KLDSCP (Kaleidoscope) Foods, a Shangri-la inspired Asian food brand, is thrilled to announce the official launch of Superamen™, a line of instant cup noodles that are high in protein, low in carbs, organic, and gluten-free.
Driven by a mission to make healthy food both convenient and authentically flavorful, KLDSCP celebrates the bold, nourishing superfoods of Shangri-La. Key ingredients include the konjac plant, protein-rich beans, rare mushrooms, and exotic spices that honor the region’s culinary heritage.
“When I moved to the U.S., I was deeply disappointed by the bland, ‘cardboard-tasting’ health foods and the stigma surrounding Asian cuisine as cheap and unhealthy,” shared Sherry Xu, founder of KLDSCP. “KLDSCP is my way of restoring that lost identity by bringing bold ethnic flavors to health-conscious consumers.”
The debut product line features Superamen™ in two innovative variations. Protein Ramen boasts an impressive 32 grams of protein per cup, catering to those seeking a high-protein meal option. Konjac Ramen offers just 2 grams of net carbs per cup, making it ideal for low-carb and keto-friendly diets. Both options are designed for modern consumers who prioritize health and authentic taste in their everyday adventure.
This January, KLDSCP will showcase its Superamen™ line at the Fancy Food Show in Las Vegas, marking an exciting milestone in the brand’s journey. The event provides an opportunity to introduce these revolutionary products to industry professionals and potential partners, further cementing KLDSCP’s position as a leader in healthy, globally inspired convenience foods.
Superamen™ is now available for purchase online at www.thekldscp.com. With its innovative approach and commitment to flavor, KLDSCP is set to redefine the instant noodle category and bring the nourishing spirit of Shangri-La to kitchens across the nation.
About KLDSCP Shangri-La Foods
KLDSCP Shangri-La Foods is an Asian food brand redefining the fusion of authentic ethnic flavors with health-conscious innovation. Known for its flagship products, Superice™ and Superamen™, KLDSCP incorporates the nutrient-rich superfoods of Shangri-La, such as konjac plant, protein-packed beans, and exotic spices, to craft bold, innovative flavors conveniently packaged for modern adventurers.
As a proudly women- and minority-owned business, KLDSCP celebrates the rich diversity of Shangri-La’s culture, infusing its heritage into every bite. The brand is committed to inspiring creativity and connection in kitchens worldwide, proving that authentic, healthy food can be both exciting and accessible.
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About the Specialty Food Association
The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $207 billion specialty food industry. Representing more than 3,800 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by developing resources, information, education, and events that celebrate innovation and inclusivity. SFA owns and operates the Fancy Food Shows as well as the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972. The SFA also produces the e-newsletter SFA News Daily, the Trendspotter Panel annual predictions and Fancy Food Show reports, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, and the Spill & Dish podcast. Find out more online and connect with SFA on Facebook, X, Instagram, LinkedIn, and TikTok.
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