Chicago, IL, January 7, 2025 — Droosh™ the innovative Indian-inspired pantry staple brand redefining the home cooking experience is thrilled to announce the launch of its new line of hot sauces: Jalapeno Green Chutney and Sweet & Sour Mango Chutney, along with freshly redesigned spice blend packaging. These products deliver vibrant traditional flavors, making it effortless to recreate authentic Indian dishes or enhance any meal with a bold, global twist. Available nationwide online at www.shopdroosh.com and in stores, these products promise to transform everyday meals into extraordinary culinary experiences.
"At Droosh, we believe that flavor is more than just taste — it's an adventure," said Serena Rathi, CEO of Droosh. "Our mission is to inspire home cooks and food lovers to explore their creativity in the kitchen with products that pack a punch of unique flavor in every drop or sprinkle.”
Droosh Hot Sauces: The Flavors You’ve Been Craving
Droosh Hot Sauces offer a diverse range of heat levels and flavor profiles, from tangy and zesty to smoky and sweet. Crafted with premium, all-natural ingredients, each bottle is reminiscent of classic Indian condiments and designed to amplify the taste of any dish without overpowering it and acts as a cooking sauce too. Signature flavors include:
- Jalapeno Green Chutney (mild): A zesty and refreshing hot sauce made with fresh jalapenos, serrano, Droosh Chaat Party spice, mint and cilantro for a perfect balance of heat and refreshing flavor.
- Sweet & Sour Mango Chutney (medium): A vibrant, sweet and tangy hot sauce infused with fresh mango, amchur, Droosh Chaat Party spice, fenugreek, cumin and red chili for a bold blend of sweet, sour and spicy flavors.
Droosh Spice Blend Pouches: Spice Blends for Everyday
Complementing the hot sauce lineup, Droosh Spice Pouches offer a curated selection of spice blends- The Icon, Everyday Spice, Chaat Party and Tikka Masala- that make meal prep effortless and every dish flavorful. Each pouch is crafted to elevate home cooking with bold flavors inspired by Indian masalas.
- Everyday: Packed with traditional Indian flavors but versatile enough to complement all sorts of cuisines, the Everyday spice is a real multi-tasker. Gingery and spicy, this warming blend adds an extra layer of coziness to our favorite comfort foods like veggies, soups, rice, paneer and more.
- Chaat Party: Chaat Party is a tangy, refreshing, goes-with-anything snack topper that adds a festive kick to simple dishes. Chaat comes from the Hindi word for “lick” and this sour, salty blend will have you doing a lot of that.
- Tikka Masala: With toasty garam masala spices, our take on the classic tikka masala is delightful, savory and warm with hints of sweetness. Use it when you're craving a classic chicken tikka masala or anywhere you want some extra depth to tie a meal together.
- The Icon: The Icon Spice is a well-balanced blend of rich aromatics and fierce flavors. Inspired by our grandma’s iconic masala recipe, this mix plays well with all sorts of foods including chicken, steak, fish, tofu, curries and more.
Sustainability and Quality at the Core
Droosh is committed to sustainability and transparency. All hot sauces and spice pouches are made with responsibly sourced ingredients and packaged in eco-friendly materials, reflecting the brand’s dedication to reducing its environmental footprint.
Availability and Pricing
Droosh products are available for purchase from retailers nationwide (check out their store locator) and online at shopdroosh.com (shipping only to the USA). Both hot sauces and spice blends retail at $9.99 each.
About Droosh
Founded in 2023, Droosh is dedicated to delivering innovative and high-quality flavor solutions for all levels of home cooks. Driven by a passion for Indian cuisine and cherished family traditions, Droosh’s mission is to make Indian ingredients accessible, simplify cooking and empower home cooks to embrace the vibrant flavors of India in everyday meals. Droosh strives to celebrate diversity, authenticity, and culinary creativity in every dish.
For more information, visit shopdroosh.com or follow us at @shopdroosh
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Note to editors: High-resolution product images and interview opportunities with Serena Rathi are available upon request.