MIAMI, FLORIDA, UNITED STATES, January 29, 2025 /— The Original Pulled Oxtail Meat™, a premium real meat product crafted by Meat the Veggies, proudly leads the charge as the brand announces exciting new milestones in their mission to redefine oxtail cuisine with vibrant, flavorful dishes.
As the first fully cooked, deboned, and frozen oxtail product on the market, The Original Pulled Oxtail Meat™ delivers unmatched convenience and flavor, bridging a gap in a market dominated by raw, time-intensive options. With national retail oxtail sales reaching $136M between October 2023 and October 2024, according to NielsenIQ, Meat the Veggies meets growing demand while aligning with industry trends for immersive dining and elevated home cooking. Consumer insights further highlight this need, with 20% of oxtail lovers finding it too difficult to prepare (Consumer Study, Nov. 2024), reinforcing The Original Pulled Oxtail Meat™ as the perfect solution for both home cooks and professional chefs.
The company’s Magic City Original Pulled Oxtail™ Dinner Experience offers a five-course culinary adventure featuring dishes like The Original Pulled Oxtail Sandwich™, with each booking including a complimentary 10 oz pack of The Original Pulled Oxtail Meat™. Meat the Veggies ensures consumer safety through updated FDA nutritional labeling and shelf-life testing, guaranteeing the quality of The Original Pulled Oxtail Meat™.
On February 15, 2025, Meat the Veggies will partner with beloved Miami-based tour brand Key2MIA for Galentine’s with Key2MIA, celebrating women, food, and community with an exclusive chef’s table presentation and discounted experiences like spa treatments and yacht excursions.
Selected for the PepsiCo x Hello Alice Juntos Crecemos Grant Program, Meat the Veggies is optimizing its digital presence and driving sales through targeted ads. Founders Chef Keith Valles Jr. and Jocelyne Williams have also joined the Specialty Food Association, cementing their position as industry innovators. Their involvement with organizations like SFA and Startup CPG, reflects their commitment to elevating their brand while championing the broader community of emerging food entrepreneurs. The company plans to enroll in SFA's new Maker Prep course this summer and submit to Startup CPG's prestigious Shelfie Awards.
For more information, visit Meat the Veggies Website or email [email protected].